This program is designed for would-be creative entrepreneurs such as visual artists, performing artists, artisans, music producers, creative hub operators, and arts organisations in Penang, open to participation by individuals and organisations with an existing business/enterprise or initiative.
The objectives of the program are:
- To provide creative entrepreneurs a learning environment combining academic theory with practical and real-world application
- To bring together creative capabilities through peer-learning and mentorship
- To build an interconnected ecosystem and network of creative community in Penang
The teaching and learning activities in the program are based on real-world situations which involve Malaysian industry practitioners who will act as advisors through live sessions where participants can seek advice and mentorship, narrowing the gap between theory and practice.
The structure of the program will be a mix of synchronous (live online group sessions) and asynchronous (online learning) sessions which allows for self-paced learning with a flexible opportunity for peer sharing.